Who beat Psy’s “Gangnam Style” in terms of YouTube popularity?
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The music video became the first video on YouTube to reach
over 1 billion views, and that number is still growing. However, is he really
the top Korean celebrity on YouTube? To answer the question, researchers from
LG Economics Lab used a YouTube analyzer to find the top 15
videos that had the most views in early February.
Out of the 15 videos, there were 4 “Gangnam Style” related videos, 5
Big
Bang music videos, and 3 Girls’
Generation music videos. Of course, out of all the videos, Psy’s
video ranked #1 with the view count currently at over 1.3 billion. “Gee” came next
with about 96,400,000 views, and “The Boys”
ranked #3 with 67,270,000.
However, is the view count enough to determine how popular a video is?
Probably not, since a promotional video needs a good response from its viewers
to have the best effect. For this reason, the researchers decided to look at the
number of ‘Likes‘ as well.
In terms of ‘Likes’, the best video was Big Bang’s “Monster“,
which only ranked at #14 in terms of views. On the other hand, “The Boys”
received 1.5 times more comments than the average K-pop related YouTube video,
but only received 71% of the average ‘Likes’ ratio. As for “Gangnam Style”, the
video got 1.04 times more comments than average, and 87% of the average ‘Like’
ratio.
So which video do you think is the best K-pop video on YouTube?
