Toyota Motor Sales will be hosting a ‘meet and greet’ event at Park Plaza in
L.A. on March 10 for actor Lee Min Ho. They are holding this event as away to
express their fans and consumers for their continuous support for Toyota Camry.
This event will be a unique way to bring about and celebrate both the car and
the actor together.
National manager of Toyota, David Chung commented, “This event will allow us
to show our thanks to our fans for making the Camry the number 1 car in
America.”
The Toyota Camry has been the leader of the Toyota brand and has taken their
newest model to a higher level of quality and value. Their new and improved
design and technology has made it one of the best they have made yet.
Toyota collaborated with interTrend Communications to create the ‘The One and
Only’ campaign, which allowed them to highlight features of the Camry such as
their bluetooth or blind spot monitor systems. This web series is created to be
similar to that of korean dramas.
They also opened a NIF (National Intelligence Force) game online where the
purpose was to solve missions about the Camry drama in order to gain a deeper
understanding of the plot.
The ultimate goal through these games was the opportunity to meet Lee Min Ho
at the special event.
The event will allow guests to solve 3 of the NIF missions and to those who
complete all the missions will be entered to win a chance to meet with Lee Min
Ho.
All people who attend the event will be receiving a souvenir poster and other
prizes.
Fans can find out more through their website: www.toyota.com/oneandonly.
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