The Korea Communications Standards
Commission has issued a warning to ‘Wind Blows
in Winter‘.
The commission had a conference on the 21st, and decided on fines and other
penalties for excessive advertisement for all programs and channels. One of the
most notable programs warned was SBS‘ ‘Wind Blows in Winter’,
as it is one of the most talked about dramas on television these days.
This is definitely not the first
and last time a drama has been warned about excessive PPL or ‘product
placement’. Out of the recent dramas that concluded, ‘I Miss
You‘ was warned for repeatedly using a camera as a prop, as well as
including various lines in the script about how to use this specific camera.
SBS’ ‘Cheongdamdong Alice‘ was also warned for closing up
on Smartphone screens repeatedly, as well as talking about the specifics of
certain products. These examples are just to name a few.
‘Wind Blows in Winter’ has now
joined the long list of dramas that have been warned for excessive
product endorsing due to their detailed scenes on the use of an internet based
home phone. The specific scenes pointed out were from the episodes aired back on
February 13th and 14th, in which the main characters showed off multiple
functions of the phone including face detection, motion detection, recording and
sending function, etc.
source:allkpop
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